Have you considered turning your passion into an income? In this article, we will show you how to create an online course and turn something you are passionate about into a steady income.
Before you start reading a little disclosure: This post contains affiliate links to our partners. This means that at no cost to you, we may earn a small commission if you decide to register through our link.
Not sure if making your own course is for you? Read below to see what you need to make your own course.
I have recently spoken to a friend who has an amazing passion and she dreams of sharing that passion with the word, creating her own studio, and teaching people what she loved. With the current situation, she is of course not able to launch the ‘real-life’ experience and she has been pondering about launching an online course. I have tried to give her all the encouragement I could as in the current world creating an online course is no brainer, however, it did not convince her to pursue this idea.
This situation has made me wonder how many amazing, passionate people are there who have great knowledge to share but don’t know where to start? I hope this article will help you with launching your own online course.
The most important part of any course is the topic. If you already have a business or some followers who come to you for advice on a certain topic, this should be easy, but what if you don’t? You can still find an amazing topic. Think about what are you good at? Is there any area that your family and friends come for advice to you?
Once you have a broad idea about the topic – for example, you are a yoga teacher and you run classes in a downtown studio – now it’s time to narrow it down. To make your course more interesting to people, think about what problem can you solve? If you are the yoga teacher from our example, maybe you can create a course that will take your students from zero to mastering a certain pose? Let’s say, you are there to help your students master a handstand. Perfect! You just have chosen your niche.
You can now add a catchy title like Master Yoga – Learn to handstand in just a few weeks! and you’re ready to go.
An important part of developing any product or service is making sure there is a demand for it. If you are a massive corporation you can risk that you can create that demand, but that is not the case for most of us.
You can use Google Keyword Planner and other SEO tools to check if your topics are searched for. You can tailor your niche to make sure that you get the right demand.
One of the reasons people are afraid to launch their course is high competition. Don’t! High competition means that there is good demand for a certain product. You can use the SEO tools to tailor your niche topic to catch any area within your niche which has a high demand but less competition.
Research is a very important part of creating any course materials. Don’t skip it, even if you are an expert in your area. There is always something new you can learn. Read articles that others have created. What interested you in them? Have they made any points that changed the way you think about your niche? If you are creating a course about how to do a handstand, you can look into different types of exercises that are recommended by others. Maybe there are some good stretches that they recommend after the exercise or some good warmups before? Is there anything else they talk about the topic?
Your role is to bring all that knowledge into an easy to digest concise course, so your students don’t have to do all that research.
Before creating the content, make sure you plan the course. What are the main topics and subjects? Have you thought about the main learning points, for instance? What goals and objectives are you going to create? Do you have a clear understanding of what your student needs to achieve after each part of the course? What methods are you going to use to deliver it? This is one of the most important parts of how to create an online course that sells.
With our Master Yoga – Learn to handstand course we could follow the below outline.
Topic 1: Handstand theory
1.1 Why to learn yoga and handstand?
1.2 Are handstands good for you?
Topic 2: Warm up
2.1 Exercise 1
2.2 Exercise 2
Topic 3: Progressing to handstand
3.1 Move 1
3.2 Move 2
Topic 4: Cool down and stretching
Topic 5: Tips and tricks
This is of course and example and I am not an expert in handstands (or any other physical activity to be honest), but this is what I imagine would be the topics necessary to safely progress into learning how to do a handstand. While building this outline you are also establishing your learning goals and objectives – what progression points your students are going to go through? You can also add after each move in Topic 3 little celebrations for students after they have mastered each move.
Once you have established the outline of the course, you need to decide what method will you use to deliver it. Would you provide a pdf printout, a podcast, or a video? Each of these methods has its own benefits and is suitable for a different type of course.
As our Handstand course is a very physical activity and the students would definitely like to see how each move is performed, we would have to decide between gifs and descriptions or videos. In this case, videos seem much easier to use. You can show the moves on the video and then either add a voice-over or provide a written explanation of each move.
Now you have everything you need and you can start creating the content! This is the most exciting part. If you are passionate about the topic and you have done your research, this part is just going to be an amazing experience. Why did I mention passion again? There is one secret I haven’t mentioned yet on how to create an amazing online course. If you have a passion for the topic you are talking about this will show and people will love your course. It is as simple as that. Passionate people can share their topics in a much more engaging way. If you don’t have the passion for what you are talking about, you are not only going to bore your students, but also yourself.
You may need the right tools to create your content. LearnWorlds is a great platform that gives you the right tools to create engaging courses. They support your course creation and the marketing process. You can also find a lot of useful resources on their website on how to create an online course.
How much would you like to earn for your course? I am sure that the more the better, but you need to be realistic about how much your course is worth.
Have a look online to find courses with a similar topic. How many lessons do they have, what’s the length? How much are they prices at? Try to fit your pricing around the same level. Making your course too expensive can reflect poorly on how many clients you will be able to find. Making your course too cheap can make people think that this course is not worth their time. Try to find the perfect medium to price your course.
Before launching your course make sure that you test it with people interested in your niche. You can ask your friends and family, but only if they are your potential customers. If they don’t have an interest in your topic, they will not go through the whole course and will not be able to offer you useful feedback.
You can offer the course for free to a couple of your followers, or you can join an online learning community and share your course with some of the members, asking them for feedback in exchange for the free enrolment to the course.
Once you have the course ready, launch it on your website or on one of the online course aggregators and wait for the money to start coming in.
You can talk about your course to your email subscribers and share the link on the learning community group you join to test your course. You can also partner up with Skillsieve to share your course with our readers.
I hope this walkthrough was helpful and you have learned how to create an online course. If you have any questions about more details about any of these topics, please let me know in the comments.